Marketing Is No Longer Just About Creativity! Bangkok University Launches Its New Data-Driven Marketing and Communications (DdMC) Program.
In an era where data and AI play a vital role across every industry, modern marketing is no longer driven by creativity alone. It now requires data-driven insights to analyze consumer behavior, develop more precise strategies, and achieve measurable results. In response to these evolving industry demands, Bangkok University, Rangsit Campus, has recently launched a new master's degree program.
Master of Arts Program in Data-Driven Marketing and Communications (DdMC)
Data-Driven Marketing and Communications Program
The program is designed to meet the demands of today's digital business landscape, equipping students with the essential skills sought after by leading organizations, including:
✔ Data Analytics
✔ AI & Marketing Technology
✔ Marketing Automation
✔ Marketing Communications
✔ Strategic Marketing
✔ Experience-Driven Design & Hyper-Personalization
Highlights of the course
- Classes are held only on Saturdays.
- The program can be completed within one year.
- Applicants with a bachelor’s degree in any field are eligible to apply.
- Applications are now open until July 31, 2026.
This program is ideal for marketers, business professionals, entrepreneurs, and anyone looking to upskill in data and AI to gain a competitive advantage in the future.
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